






Be You Toothpaste (Get 2 with 25% off)
Five zesty flavours, vibrant colours. Long-lasting freshness. Gentle, natural whitening.
Fluoride is a must. Hydroxyapatite and glucose oxidase, along with natural ingredients, ensure an enzymatic whitening effect that’s gentle on your teeth. And xylitol, birch sugar, tastes sweet as it strengthens your teeth and tackles bacteria. Extracts of echinacea, bitter orange, devil’s claw and Indian pennywort support your mucus membranes and stop inflammation. Plus provitamin B5, which supports the formation of new cells. No SLS, no triclosan, no micro plastic. RDA approx 50. And the power beads? They contain a powerful dose of menthol.
Dental Professional Approved
Developed by dental experts to ensure safe, effective, and clinically proven products.
Clinically Proven & Gentle
Formulated with science-backed ingredients to ensure effectiveness without harming enamel or gums.
Targeted Oral Health Solutions
Designed to address real concerns and deliver noticeable results.
All-in-One Oral Care
Everything you need for a healthier smile, all in one place.