This toothpaste contains no harmful ingredients such as SLS, triclosan or microplastics. For most toothpastes, the list of ingredients is full of strange words. Not this one. What’s in it? Only good stuff. Fluoride, for example, which strengthens teeth. This one has a content of 950 ppm, making it ideal for children aged two years and up. Enzymes are another ingredient. They support the saliva’s natural protective role, so that it can work on remineralising the enamel of the teeth. It also contains sorbitol, which prevents the toothpaste from drying out. Then there’s a dash of xylitol (AKA birch sugar), which protects against bacteria and also strengthens the teeth.